MARCA: Correos
RETO: Diseñar una serie filatélica para Grupo Correos de tres sellos dirigidos a la Generación Z, crear diseños que los representen y una nueva idea de negocio
IDEA: El primer sello parte de la idea de representar el delivery, ya que se ha vuelto algo característico de la generación Z y la comida que más piden es la pizza. La segunda parte de la interconexión que tiene la Generación Z con el planeta y la inteligencia artificial, ha sido parte de este cambio evolutivo y la tercera la normalización al hablar de la salud mental en las redes sociales por parte de esta generación. La idea de negocio esta vinculada a crear fundas de teléfono ya que esta generación esta muy vinculada con los aparatos móviles
BRAND: Correos
CHALLENGE: Design a philatelic series for Grupo Correos of three stamps aimed at Generation Z, create designs that represent them and a new business idea
IDEA: The first stamp is based on the idea of representing delivery, since it has become characteristic of generation Z and the food they order the most is pizza. The second part of the interconnection that Generation Z has with the planet and artificial intelligence has been part of this evolutionary change and the third is the normalization when talking about mental health on social networks by this generation. The business idea is linked to creating phone cases since this generation is closely linked to mobile devices.
CHALLENGE: Design a philatelic series for Grupo Correos of three stamps aimed at Generation Z, create designs that represent them and a new business idea
IDEA: The first stamp is based on the idea of representing delivery, since it has become characteristic of generation Z and the food they order the most is pizza. The second part of the interconnection that Generation Z has with the planet and artificial intelligence has been part of this evolutionary change and the third is the normalization when talking about mental health on social networks by this generation. The business idea is linked to creating phone cases since this generation is closely linked to mobile devices.
Adaptaciones: Sello, pegatina y poster de Correos
